NOS Alive 2016: Digital billboards promote Huawei brand
PARTTEAM & OEMKIOSKS was chosen by HUAWEI for the development, production and installation of digital billboards in one of the biggest music festivals in Portugal, NOS ALIVE.
Equipped with interactivity, these digital billboards promoted the new HUAWEI P9 and P9 Plus smartphones. An action that managed to provide an almost real experience of the use of smartphones.
Spread throughout the space, these interactive digital billboards were able to provide different experiences, giving visitors the possibility take "selfies" and, consequently, publish these same photos in real time on social networks.
In addition to this functionality, PARTTEAM & OEMKIOSKS digital billboards are able to have other functionalities such as:
- See the program of the event;
- See the map of the venue;
- Provide the public transport timetable available for the event;
- Wireless hotspot - Internet access and voip telephone;
- Promote products and brands;
- Interactive digital ads;
- Among other features.
Failing to meet customer expectations in an increasingly digital world can mean losing customer loyalty. Therefore, surprising the customer and providing outstanding experiences can be a critical success factor for extremely positive results, in this case, both for the HUAWEI brand and for the NOS ALIVE music event itself.
Musical event NOS ALIVE'16 - Video
Event participants stay for a long time at the venus. For an event or brand to be unforgettable, it's important to have fun as well as inform! Transforming a communication campaign into an unexpected solution and an unpredictable place guarantees a positive experience.
Read also: NOS ALIVE 2017 - Music with the Portuguese DOOH technology of PARTTEAM & OEMKIOSKS *
Some photos of the project:
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