We decided to highlight the five reasons that have led many companies today, to invest in Digital Signage.
The wide spread of technological advances in recent years has had a profound impact on consumer behavior. Digital continues to grow and has become one of the major influencers in consumer buying decision.
1. Approximately 30% of catering customers feel influenced by digital menus
In a study conducted by Eclipse Media, approximately 30% of restaurant customers say they are influenced and prefer digital menus rather than traditional menus and static brochures.
Image Case Study – Digital Menu Board for Shikan Restaurant
2. Advertising at points of sale may increase more than 31% in final sales volume
According to Infotrends data, companies can gain up to 31.8% increase in sales volume if they adopt advertising at the point of sale. The digital signage displays scattered around the stores, awaken the attention and help in the shopping, demonstrating products, balances and even campaigns, which can arouse the interest of the client that is in store.
3. Digital signage helps reduce perception of waiting time
A queuing management system with integrated display can reduce standby by up to 40%, according to a study conducted by Lavi Industries. So being an effective tool to entertain and occupy people while they wait.
This perception is also accompanied by an effective decrease in waiting time in a waiting queue.
Image Case Study – Customer Service in Health Services Labco
4. Cost Reduction and Increased Productivity
Currently, it is possible through digital communication to save energy and productivity costs, since this means allows us to update content and information in a simple, fast and real time.
ANA – Portugal Airports chose the Portuguese technology of PARTTEAM & OEMKIOSKS to organize and order the flow of passengers at the check-in at Lisbon Airport , through a QMAGINE queuing management system.
5. Adaptable and flexible, encourages customer loyalty
The interactive solution is adaptable for various business needs and for different market sectors. By investing in digital signage, the company gains time and productivity in the organization, at the time of waiting perception, retains customer attention and increases customer satisfaction and consequently this is reflected in increased sales !
The PARTTEAM & OEMKIOSKS company knows these and other advantages of the use of digital signage and therefore, it constantly develops interactive solutions that will according to the needs of its clients / business partners.
We present different solutions for different types of markets and sectors and we have a set of technologically developed tools that respond to the biggest challenges in the market.
We seek to meet the expected expectations and above all, optimize processes and positively influence the sales of our customers and business partners.