OOH and DOOH: What distinguishes these two forms of communication?

OOH and DOOH: What distinguishes these two forms of communication?

With digitization and technological evolution, there has been a sharp growth in DOOH (Digital-Out-of-Home, which refers to advertising used for commercial purposes, usually located in public places, which may involve screens and other digital and interactive tools). However, it is important to understand the differences between DOOH and OOH (Out-of-Home, that is, static advertising that …

ClusterWall: How to improve communication in the workplace

ClusterWall: How to improve communication in the workplace

Internal social networks – or corporate social networks – are tools increasingly used in the workplace as a way to improve communication and help employees develop connections. For this purpose, PARTTEAM & OEMKIOSKS has created ClusterWall, an interactive platform that allows the creation, management and optimization of custom content in an easy and intuitive way. …

Interactivity in Education: the benefits of interactive kiosks

Interactivity in Education: the benefits of interactive kiosks

Interactive kiosks are increasingly a strong investment of the Education sector. In addition to providing incomparable access to information, they are also a way for educational institutions to communicate with the student body, teachers, alumni and visitors. In the Education and Teaching sector, multimedia kiosks are beginning to play a fundamental and indispensable role. The …

The growing importance of interactive kiosks with videoconference

The growing importance of interactive kiosks with videoconference

Although technology plays an increasingly central role in people’s lives, the interaction between human beings remains essential. In this sense, interactive kiosks with videoconference can provide important information to customers, in addition to guiding and promoting communication. In a world increasingly technological and characterized by investment in smart cities, artificial intelligence, home delivery through orders …

Digital menu by QR CODE: a safe investment

Digital menu by QR CODE: a safe investment

Technology and digital signage more properly have transformed the functioning of restaurants and catering businesses. These establishments have increasingly focused on technology and, consequently, on digital menus through QR Code, more practical and hygienic solutions for customers. Traditional printed menus have, thus, been replaced by digital menus, which are customizable and easily accessible. In addition, …

The role of digital kiosks in the development of tourism

The role of digital kiosks in the development of tourism

In the tourism sector, digital kiosks have played an increasingly relevant role, taking into account their components and functionality. Technological evolution and changing consumer behavior have also revolutionized the way we look at communication, which is now more direct, simple, autonomous and, above all, interactive. In tourism, it is possible to maximize information capacity and …

Smart Parking: a growing industry to improve the driver experience

Smart Parking: a growing industry to improve the driver experience

With more than 88 million vehicles sold annually, parking problems are becoming more frequent. Ensuring sufficient parking spaces is a concern for all sectors of activity, hence the importance of intelligent parking solutions (smart parking). Considering that city populations are growing all over the world and that almost 30% of traffic in busy urban areas …

The benefits of using digital signage in gyms

The benefits of using digital signage in gyms

Digital signage in gyms plays an increasingly important role in entertainment and communication with customers. Taking into account that nowadays gyms are a constant in people’s lives, the owners of these establishments must invest in modernity, so, among other advantages, they can have a competitive advantage over the competition. For some people, going to the …

Proof of Play: What it is and what is its importance in digital signage

Proof of Play: What it is and what is its importance in digital signage

For companies investing in digital signage, it is important that there is a guarantee that the advertisements and/or content for which they have paid is actually exhibited on the displays. Thus, Proof of Play aims to ensure, in real time, that the displays of all billboards and digital displays are connected and exhibiting the contents, …