Digital signage in gyms plays an increasingly important role in entertainment and communication with customers. Taking into account that nowadays gyms are a constant in people’s lives, the owners of these establishments must invest in modernity, so, among other advantages, they can have a competitive advantage over the competition.
For some people, going to the gym is still a “fight” and a challenge. This way, if the experience is more dynamic and versatile with digital signage, this habit can create more enthusiasm.
On the other hand, and to make the most of the growing level of interest in health and fitness, gyms should actively seek new and different ways to motivate athletes. One of the main solutions is technology.
In fact, and although many gyms use good quality music and equipment to motivate athletes, digital signage is perfect for this purpose, since it can cover advertising, communication and entertainment.
Nowadays, it is important to keep in mind that the people who attend the gyms are not only exercise enthusiasts, they are also active members of the digital world – and this, in turn, is constantly evolving.
This investment in technology and digital communication passes through digital signage, which also comes to modernize the facilities of the gymnasiums. Digital signage represents a new means of communication that intends to involve consumers through multimedia content.
In this sense, the installation of tools of digital signage in gyms means not only having displays capable of disseminating interesting content, but also having at the disposal powerful means of communication.
So, we can list some advantages that digital signage brings to the gyms:
1 – Information
While gym members are training, digital signage provides the perfect tool to inform them. It is possible to inform them about the class schedules, the teachers that are available, the treatments that can be performed in that particular gym, the success stories, promotions and events, healthy lifestyles and many other relevant subjects in the world of sports.
2 – Entertainment
Digital signage, like music, can also entertain athletes. In addition to sharing videos, training can also be displayed, for example. There is a whole range of options that can be chosen to entertain the athletes, whether during training sessions or at the entrance or exit of the gym.
3 – Motivation
Motivation is an extremely effective way to drive athletes to achieve success. Thus, educational material is not just another way for people to learn. The educational material, with images, videos and inspiring quotes, can make training time more effective and satisfying.
Instead of being a teacher verbally stating the importance of health and physical exercise, attractive videos about the importance of training and the results achieved help athletes not to give up.
4 – Education
Physical exercise is fundamental for health. As such, the exhibition of videos and nutritional suggestions for athletes can even encourage customers. By educating athletes in this sense, the gym is showing that it cares about their health and well-being, which encourages them to continue exercising.
5 – Advertising/ Promotion
Digital signage is a way to promote your gym’s services. You can inform athletes about new classes, new instructors, discounts, special offers, etc.
6 – Communication
The best way to create and, consequently, maintain a positive relationship with athletes is through communication. With PARTTEAM & OEMKIOSKS digital signage solutions, you can personalize and improve the customer experience in the gym. It is possible to transmit personalized messages such as birthday events or some success stories that involve physical exercise and that make the athlete feel involved.
7 – Orientation and security
Security should be a priority for any physical preparation space. With digital signage, ensuring the safety of athletes and instructors in the facilities is increasingly easy, taking into account that it is possible to display safety instructions, preventive measures and first aid details in a dynamic way.
The digital signage is also extremely useful to guide new customers in the gym, so that they feel comfortable during training. For those who are attending the gym for the first time, it is important that they find the right machines for the exercise they want to do.
8 – Customization
Another benefit of the presence of digital signage in gyms is the fact that the contents can be customizable, depending on the type of audience and schedule. The content of the morning can be different from the one of the afternoon, taking into account that there are athletes who prefer to train early and others later.
There is also the possibility of presenting different contents, which ends up creating an extra motivation in the athlete.
9 – Generation of revenue
Digital signage in gyms turns out to be an opportunity to generate additional revenue through advertising and sponsorships. The sports and nutrition industry is very comprehensive, so there is a lot of competition – hence the need to invest in advertising, particularly in gyms.
10 – Saving time and money
With digital signage in gyms, there is no longer the need to print class schedules or promotions (which also ends up promoting sustainability) –, simply by updating the content that is being displayed. Any information can then be easily changed at any time.
Also in this way, gym staff and teachers can dedicate themselves to more important tasks.
Thinking about the advantages that digital signage can bring to gyms, and always at the vanguard of technology and innovation, PARTTEAM & OEMKIOSKS has been developing other diverse solutions to make the experiences in the gym more positive, more specifically video walls and displays.
QMAGINE presents the ideal solution to make an impact and increase the visibility of your brand, company or business – the video wall, which is nothing more than two or more displays positioned close together, to give the impression of being just a large display that will show a part of the content in a synchronized way. Also known as a display wall, this is an excellent tool for digital communication and can be presented in various formats in order to attract the attention of the public. It is a fantastic digital signage solution so that the visibility and notoriety of any gym is, in fact, a reality.
In conclusion, we can say that the use of digital signage creates a more connected environment in the gym, where the needs of athletes are easily attended. In addition to increasing revenue, they are able to build customer loyalty and attract more members.
PARTTEAM & OEMKIOSKS develops customized technological solutions, making the digital equipment in ideal stages to invest in a truly experimental dimension.