Digital transformation is changing the way companies communicate and operate internally, and corporate digital signage is one of the great catalysts for this change. With solutions adaptable to any sector, business digital signage not only improves internal communication but also strengthens engagement and organizational culture.
Nowadays, digital signage can be found everywhere and in the most diverse sectors of activity, from public spaces, transport systems, museums, stadiums, stores, hotels, restaurants and corporate buildings, with the aim of providing guidance, exposure , marketing and outdoor advertising.
What is Corporate Digital Signage?
Digital signage refers to the use of digital screens to display informational, advertising, or corporate content. In the business context, this technology offers companies the ability to manage and distribute visual content centrally and in real time.
Corporate digital signage solutions are highly versatile and applicable to companies of any size or sector, and can be used to share information of interest, update employees about changes and news, display performance data, or even integrate dynamic endomarketing actions.
Digital signage or corporate digital signage solutions involve both the hardware (digital screens, interactive displays, media players, video walls, etc.) and the software necessary to manage and distribute the content.
Hardware Solutions
- Digital Screens and Interactive Displays: Digital signage screens vary in size, resolution and functionality, from simple screens for displaying information to interactive displays that allow greater personalization and interaction by users.
- Media Players and Control Systems: Media players manage the content that appears on screens. They can be integrated into displays or operate separately, and are normally controlled remotely to ensure centralized and practical management.
Software Solutions
The choice of software is essential to the success of a corporate digital signage strategy. A platform like the ClusterWall software, developed by PARTTEAM & OEMKIOSKS, offers features that go beyond simply presenting content:
- Centralized Content Management: With ClusterWall, companies can easily organize and manage content through an intuitive interface. This includes the ability to update information in real time, ensuring all displays display consistent and relevant information.
- Customization and Flexibility: ClusterWall allows you to customize content types, adapting them to the specific objective and audience. Therefore, it becomes a valuable tool for internal internal marketing campaigns.
- Digital Signage and Interactivity: Integrated with interactive displays, ClusterWall can function as a corporate information point where employees have access to interactive informative content, and can also share and manage documents, promoting more dynamic and integrated communication.
- Internal Social Network: This digital signage solution works with an internal social network, which offers companies a complete platform to engage employees.
- Document Management and Sharing: In a simple and automated way, the dematerialization of current paper solutions, we can highlight some advantages of digital document management, such as the digitization of documents, the ease of searching for information, the reduction of paper documents, backup document recovery and digital signage of documents.
- Customization: The ClusterWall environment can be customized in any way you wish, with the characteristics of the institution’s identity. Customization options include, among others, colors, menus, logos, notification configuration and administrator and collaborator profile creation.
Advantages of Digital Signage for Companies
Corporate digital signage offer numerous advantages for companies in any sector:
- Improving Internal Communication: A digital signage system makes it easier to convey important messages, such as internal announcements, events or company policy updates, strengthening transparency and trust.
- Internal Marketing and Organizational Culture: Displaying relevant information about the company’s culture, achievements and news creates a greater connection with employees. By reinforcing company values and vision, digital signage supports employee engagement and job satisfaction.
- Efficiency and Time Saving: Centralized content management enables faster, more efficient communication. Last-minute changes or updates can be made instantly across all devices, eliminating the need for manual printing or assembly.
One of the most attractive aspects of digital corporate signage is the potential for financial return. By investing in digital signage, companies eliminate recurring costs of printed materials and reduce time spent on manual communication tasks.
To calculate the ROI of a digital signage solution, companies must consider factors such as reduced operational costs, increased productivity and the impact on employee engagement, elements that contribute to a more motivated and collaborative work environment.
Corporate digital signage is a powerful tool for any company that values efficient communication. With the ability to centrally manage content, adapt to different industries, and maximize return on investment, digital signage is an affordable and effective solution for advancing culture and business goals.
ClusterWall by PARTTEAM & OEMKIOSKS solution represents one of the most advanced and adaptable options on the market, offering all the features necessary for a successful corporate signage strategy. For companies that want to improve internal communication and strengthen the corporate environment, investing in digital signage is, without a doubt, a step in the right direction.