Digital kiosks and billboards have revolutionized the advertising landscape, offering dynamic and engaging platforms to showcase products and services, also the digital marketing is constantly evolving, and programmatic advertising is becoming one of the best ways to reach clients and target audiences in digital out of home advertising (DOOH). In the quest to maximize revenue, …
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With digitization and technological evolution, there has been a sharp growth in DOOH (Digital-Out-of-Home, which refers to advertising used for commercial purposes, usually located in public places, which may involve screens and other digital and interactive tools). However, it is important to understand the differences between DOOH and OOH (Out-of-Home, that is, static advertising that …
Continue Reading “OOH and DOOH: What distinguishes these two forms of communication?”
