With digitization and technological evolution, there has been a sharp growth in DOOH (Digital-Out-of-Home, which refers to advertising used for commercial purposes, usually located in public places, which may involve screens and other digital and interactive tools). However, it is important to understand the differences between DOOH and OOH (Out-of-Home, that is, static advertising that …
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For companies investing in digital signage, it is important that there is a guarantee that the advertisements and/or content for which they have paid is actually exhibited on the displays. Thus, Proof of Play aims to ensure, in real time, that the displays of all billboards and digital displays are connected and exhibiting the contents, …
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Just as we can see population growth, we can also see a percentage increase in the urban population, which requires new and improved solutions for the main services and infrastructure of cities, such as transport, energy, health, water, waste management. Also taking into account that cities consume about 80% of the world’s resources and that …
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