Digital kiosks and billboards have revolutionized the advertising landscape, offering dynamic and engaging platforms to showcase products and services, also the digital marketing is constantly evolving, and programmatic advertising is becoming one of the best ways to reach clients and target audiences in digital out of home advertising (DOOH). In the quest to maximize revenue, …
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In today’s digital age, interactive billboards and self-service kiosks have become a powerful tool for businesses to engage with their audience. These dynamic displays allow for real-time updates and personalized content, making them a highly effective interactive and advertising medium. However, managing the content on these billboards and kiosks can be a challenge, especially when …
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The digital advertising industry has long been plagued by fraudulent activity, with roughly $19 billion being lost as a result of ad fraud in 2018. In recent years, numerous networks and platforms have been identified as hubs for non-human or “bot” traffic, which is generated by malicious actors in order to collect payouts from advertisers …
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Given the urban development, public transport options evolve and citizens and tourists need more information and more tools to move from one point to another. Now, multimedia kiosks, Digital Billboards, interactive tables, Digital Signage are increasingly viable solutions for the transportation sector. These digital and interactive devices, which change the way citizens access goods and …
Aiming at the connection between people and machines, digital signage solutions, and especially outdoor multimedia kiosks and digital billboards offer, more and more, rich and dynamic interactive experiences. Therefore, the tactile or haptic interfaces should be the major focus of these solutions, whose main differentiating feature is the possibility of tactile feedback. So, it is …
With digitization and technological evolution, there has been a sharp growth in DOOH (Digital-Out-of-Home, which refers to advertising used for commercial purposes, usually located in public places, which may involve screens and other digital and interactive tools). However, it is important to understand the differences between DOOH and OOH (Out-of-Home, that is, static advertising that …
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For companies investing in digital signage, it is important that there is a guarantee that the advertisements and/or content for which they have paid is actually exhibited on the displays. Thus, Proof of Play aims to ensure, in real time, that the displays of all billboards and digital displays are connected and exhibiting the contents, …
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Just as we can see population growth, we can also see a percentage increase in the urban population, which requires new and improved solutions for the main services and infrastructure of cities, such as transport, energy, health, water, waste management. Also taking into account that cities consume about 80% of the world’s resources and that …
Continue Reading “What are Smart Cities and what are their benefits?”
