Aiming at the connection between people and machines, digital signage solutions, and especially outdoor multimedia kiosks and digital billboards offer, more and more, rich and dynamic interactive experiences. Therefore, the tactile or haptic interfaces should be the major focus of these solutions, whose main differentiating feature is the possibility of tactile feedback. So, it is possible to use body sensations to promote processes or actions.
Sensory and haptic technologies (also known as tactile sensations generated through electronics) are everywhere these days, from cell phones to medical devices, entertainment systems, multimedia kiosks and digital billboards. Therefore, PARTTEAM & OEMKIOSKS has created for its products a concept of HSSFI – Haptics & Sense Stimulus Feedback Interaction by PARTTEAM & OEMKIOSKS, in order to appeal to users’ senses and to enhance their experience.
Creating a new sensorial dimension to multimedia kiosks and digital billboards, haptic technology offers users a new, more intuitive and human way to interact with interfaces and connect with the brands and products that these equipments represent.
In haptic technology, each electrical signal is interpreted by the computer to perform a process or action. In turn, the haptic interface also sends a signal to the human organ or body.
More than making something new known, PARTTEAM & OEMKIOSKS intends, through the outdoor digital kiosks and billboards, to implement sensorial and haptic technology to involve users even more and to expand their feedback and interaction with the equipment. This way, we may be facing an “addictive” experience, taking into account certain evident elements in the digital solutions, such as the ones below:
- Sounds when the user touches the display (implying touch-sensitive displays and auditory icons);
- Pop-ups on the display;
- Visual call to action;
- Audible call to action
- Vibrations on touch;
- Notifications on the display while the user is using it.
Vibro-tactile feedback is also fundamental to enhancing the user experience, while also being a form of communication.
Especially useful in augmented reality and virtual reality scenarios (such as in games), vibro-tactile feedback brings the user a sense of feeling what they are seeing, intensely and viscerally.
When we interact with objects, we can use all our senses and, therefore, have a multisensorial interaction. This way, the PARTTEAM & OEMKIOSKS equipment is able to provide an attractive experience to the consumer and a greater effectiveness of DOOH (Digital Out-of-Home), i.e., digital media in public places.
Thus, by combining feedback from two or more senses, and with HSSFI – Haptics & Sense Stimulus Feedback Interaction by PARTTEAM & OEMKIOSKS, the user experiences a sense of “pleasure” when using the software/equipment, and may, in some cases, condition their “addition” to the product.
In fact, brands that enhance campaigns with the use of one or more senses are more successful when it comes to getting the audience’s attention, since they are able to bring an element of surprise and a unique dimension to DOOH advertising.
It will therefore be possible for any brand, through multi-sensory interaction, to engage consumers on a deeper emotional level, build loyalty and differentiate itself from the competition.
Besides, since the user may not be limited to his vision to perceive the information he is receiving, he has a better understanding of his surroundings and the messages that are intended to be conveyed.
Aware of this reality, PARTTEAM & OEMKIOSKS invests in multi-sensory design, which recognizes that people experience and react to space in many ways.
Closely related to haptic technology and multi-sensory interactions is digital signage, whose multimedia content (images, videos, news, web content) should draw people’s attention, captivating them.
High-quality dynamic images that show color and texture can be used to give users a more accurate view of the broadcast content. The detailed zoom and 360-degree features are also a plus, as they create an immersive experience. Also sound and music, whether we are talking about video or audio content, create a more immersive mood for users.
Technological solutions with digital signage thus often offer multi-sensory experiences in the context of museum visits, for example, especially visually and auditory, accessible to a large part of the population.
The future of haptic and sensory technology
Haptic technology, configured to offer a range of emotional experiences based on the senses, is the future. This technology uses haptic feedback, such as sophisticated vibration, to intensely engage users.
In a way, haptic technology allows us to connect people to what is being conveyed, through digital engagement. So there is a whole richer, more realistic experience for consumers.
As for sensory technology, this is equally important, in that our senses end up having a greater influence on people’s perception than is commonly thought.
Technology itself is something that is constantly evolving and will certainly bring new benefits to society, providing new practical and efficient tools.
The concern with providing attractive, dynamic and interactive experiences to users is, more and more, a reality, and PARTTEAM & OEMKIOSKS’ interactive solutions, namely HSSFI – Haptics & Sense Stimulus Feedback Interaction by PARTTEAM & OEMKIOSKS, help to provide these experiences.