OOH and DOOH: What distinguishes these two forms of communication?

OOH and DOOH: What distinguishes these two forms of communication?

With digitization and technological evolution, there has been a sharp growth in DOOH (Digital-Out-of-Home, which refers to advertising used for commercial purposes, usually located in public places, which may involve screens and other digital and interactive tools). However, it is important to understand the differences between DOOH and OOH (Out-of-Home, that is, static advertising that …

10 advantages of interactive tables you won’t want to miss

10 advantages of interactive tables you won't want to miss

Interactive tables are increasingly in vogue, taking into account their numerous benefits for the most diverse sectors of activity. These devices, by allowing a multitude of integrated resources, bring an innovative approach to any business, which translates into a more stimulating experience for customers. Taking into account technological development and changes in consumer behavior and …