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DOOH and OOH Communication through PARTTEAM & OEMKIOSKS Digital Billboards

Digital kiosks and billboards, such as those produced by PARTTEAM & OEMKIOSKS, have revolutionized the advertising and communication landscape, offering dynamic and engaging platforms to present products and services, digital marketing is also constantly evolving and programmatic advertising is becoming one of the best ways to reach customers and target audiences in Digital-Out-Of-Home (DOOH) advertising. …

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OOH and DOOH: What distinguishes these two forms of communication?

OOH and DOOH: What distinguishes these two forms of communication?

With digitization and technological evolution, there has been a sharp growth in DOOH (Digital-Out-of-Home, which refers to advertising used for commercial purposes, usually located in public places, which may involve screens and other digital and interactive tools). However, it is important to understand the differences between DOOH and OOH (Out-of-Home, that is, static advertising that …

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