We live in the age of information and communication technology, with increasingly demanding and aware citizens who want more quality, speed and efficiency in services. This way, excellence in service can be the competitive differentiator and the main factor in customer loyalty during their buying journey, in sales growth, in the evolution of companies, in the evaluation of performance of institutions.
In recent times there has been a growing need on the part of consumers to follow the entire process of buying a given product, whether online, through an application or even in the store. And this need means that transactions can start at one point and end at a completely different point, as long as it is convenient for the consumer. The goal is that the customer can experience an integrated and, therefore, more satisfying experience.
It is through technology that an integrated buying journey is created, in order to guarantee a better organization of services, the optimization of service processes and the end of traditional queues. Therefore, these improvements translate into greater comfort in the service, both for customers and employees.
How does this buying journey work?
A buying journey that “starts here” and “finishes there” means that the customer can buy anywhere and anyway, just like they can pay at the store or via cell phone and/or online – avoiding the long queues.
This means that a customer can enter a store to buy some product that he has seen, for example, on the store’s website and, while going to the section of that product, he can see another one that also interests him. Meanwhile, he can choose to pay at the counter or he can choose to pay in the car or on the digital billboard (or even by mobile phone/online) – in case he is in a hurry or doesn’t want to wait in a long queue. In other words, in this buying journey, the customer can start by buying at the store and end up paying in a different way or in a different place.
This way, PARTTEAM & OEMKIOSKS, through the QR Code system Zero Contact, for example, allows a store to promote products through displays and/or digital billboards, giving customers the possibility to buy directly the product promoted through the QR Code.
If the customer prefers buying in store, through the QR Code of the product, he can make the purchases by cell phone. In the case of physical products, the QR Code will have to be made available to the customer so that he can buy from his cell phonel.
If the customer prefers to buy from the car, he can make the purchase of any product through the QR Code that is available outside the store.
There is also the possibility for the client to buy its products in a practical and safe way through a digital billboard. The QR Code Zero Contact system allows the availability of one QR Code per product, so that customers can buy through their cell phone on site.
Responding to consumer needs
“Start here” and “finish there” is increasingly a requirement for consumers, who want to have access to products in the way that is most convenient for them: it can be in one way or it can even include a variety of combinations.
For some people, the queue to buy some product may not be a problem. While for other people the problem may be in the days of waiting for the order. Or it can be the other way around. Therefore, there must be an increasing flexibility in this sense, based on technology. The variety of ways of buying a product demonstrates, on the part of stores and companies, consideration for the wishes and needs of the customer.
PARTTEAM & OEMKIOSKS solutions
At PARTTEAM & OEMKIOSKS we understand the needs and expectations of customers and work to develop innovative solutions that can meet this variety of interests.
Making the most of technology and its added value, we create opportunities to meet the wishes of customers and exceed their expectations. At the same time, we try to create systems that guarantee a better service in stores and companies, such as QMAGINE queue management solutions.
So, PARTTEAM & OEMKIOSKS not only provides the service through ticket dispenser kiosks, but also through a mobile application that, in a fast and intuitive way, will facilitate and optimize the service/queue management.
These solutions not only reduce the dropout rate at the time of purchase, but also improve the quality of service and the perception of waiting time.
In addition to the QR Code system Zero Contact, PARTTEAM & OEMKIOSKS’ self-service kiosks also integrate contactless payment systems, which enables speed, efficiency and security. Besides, consumers can purchase the desired products/services without having to worry about coins or notes at the time of purchase.
Examples of PARTTEAM & OEMKIOSKS multimedia kiosks that integrate cashless payment systems are DINK, a model that allows you to check in; the self check-in kiosks themselves; EXOZ, digital self-service kiosk for payments, among others.
There are also several advantages of contactless payments, such as:
- More hygienic payment than notes or coins;
- Ease and speed of payment;
- Greater security;
- Improvement of the consumption experience;
- Reduction of queues.
Ideal to simplify the buying journey and the respective payment, CASHARMOUR is the cash payment technology for points of sale, which automates all cash management processes, simplifying in a fast and efficient way its handling.
Designed primarily for points of sale, this system automates all cash management processes, without allowing access to unauthorized people and committing to improving business efficiency, staff productivity and customer service.
CASHARMOUR payment solution can be used at any point of sale to the public, allowing different payment methods (MB Way, mobile, cards, cash, among others) and allowing integration with any POS or platform.
CASHARMOUR is also personalized to each business and to each client. Faced with a system adaptable to the market (and easy to integrate into a company’s management system), any business can increase productivity in its establishment with the acquisition of a CASHARMOUR, as well as promote customer satisfaction.
Technology is increasingly present in the daily life of the population. This way, PARTTEAM & OEMKIOSKS is constantly investing in digital innovation, since it allows the development of technological tools capable of transforming any space and/or service into a more innovative and dynamic environment.