Technology and digital signage more properly have transformed the functioning of restaurants and catering businesses. These establishments have increasingly focused on technology and, consequently, on digital menus through QR Code, more practical and hygienic solutions for customers.
Traditional printed menus have, thus, been replaced by digital menus, which are customizable and easily accessible. In addition, they allow the restaurant to update the menu at any time, also improving the customer’s experience during the meal.
With easy navigation and the possibility of no physical contact, the digital menus with QR Code are contactless menus to which customers point and read through the smartphone. Customers are taken to an online digital menu, where they find all available options. These digital menus with QR Code do not require physical contact, which translates into a safer experience for all involved.
Customization and menu changes have, thus, become a simpler task. Menus for happy hours, Sunday brunch and special dishes are now just a click away. With the possibility of editing, it’s easy to remove items from the menu, avoiding the frustration of the customer when asking for something that is no longer available.
In other words, we see an improvement in the restaurant experience for both customers and employees. Personalizing the customer experience ends up being an important marketing function in the catering industry, as catering establishments need to be constantly updating their offers and services, based on changes in consumer behavior and preferences.
PARTTEAM & OEMKIOSKS digital QR Code menu
With PARTTEAM & OEMKIOSKS digital QR Code menu, the customer accesses a digital menu through a QR Code without installing any application, using only the personal smartphone.
The digital menu can be composed of several categories, such as meat or fish dishes, drinks, desserts, among others, in order to facilitate the customer’s user experience. Each category, in turn, can be presented by images or text.
All menus can, thus, be customized to the image of the restaurant, which can configure various menus, for any time of day or for each day of the week. It is also possible to schedule and highlight a category such as the dishes of the day.
This is a simple and efficient platform that does not involve downloading any application – the entire digital menu system works in a browser, which allows the sharing of links from social networks or sending directly to customers.
As for the menu image, it can be customized according to the restaurant, allowing the validation and growth of the brand with the customers. The fundamental objective of the digital menu through QR Code for restaurants is to promote constant digital communication between the establishment and the customers. In addition, this solution strives for sustainability by reducing the use of paper.
How does it work for the client?
The use of the digital QR Code menu is based on three simple steps. First, the customer reads the QR Code from the digital menu with the smartphone. Then, the client can view the digital menu of the restaurant and choose what to order. Finally, he can place his order and wait for it to be delivered.
The benefits of a digital QR Code menu
The high flexibility and autonomy of the use of the digital menu through QR Code provides customers with a more secure experience when visiting any establishment. By reading a QR Code in a restaurant, customers have access to the menu on their own smartphone, quickly, conveniently and efficiently. But other advantages can be highlighted:
1 – Improvement of the customer experience
The digital QR Code menu provides a better customer experience by providing instant access to the menu through the smartphone. Taking into account the changing behavior of consumers and the technological evolution, this digitalization process turns out to be natural and almost intuitive for customers.
2 – No need to use an app
To use this system, there is no need for specific hardware. The digital menu system works in a browser, which allows the sharing of links from social networks or direct sending to customers.
3 – No physical contact
Following the guidelines of the Directorate-General of Health (DGS) and the World Health Organization (WHO), this is a safer and more practical experience for customers – as well as being more hygienic.
4 – Dynamism
Besides being possible to place the QR Code on the table or elsewhere in the establishment, the same is possible on social networks, so that customers always have access to offers and promotions.
5 – Customization
The digital menu can be customized according to the brand and/or company in question.
6 – Detailed menu
With the use of this system, the menu can be presented in a detailed and personalized way. These details may include ingredients, nutritional information, price, preparation time, among others. The possibility of having access to a large amount of information and the ease of use of the system provide the customer with a better experience, as well as time savings.
7 – Easy ordering
Access to the restaurant menu involves only one click, so customers do not have to wait in long queues to place their orders.
8 – Reduction of manual errors
As customers place their orders, the chances of manual errors become smaller. This system, therefore, makes the process faster, avoiding communication failures between employees and between employees and customers.
9 – Content management from anywhere
As long as there is an Internet connection, it is possible to configure and monitor the system from anywhere. The content of the digital menu can be managed and changed as necessary.
10 – Management and reduction of waiting time
With digital menus, not only is it possible to reduce the waiting time for customers, but it is also possible for them to be, in a way, in control of the order itself.
11 – Sustainability
The digital QR Code menus are also ecologically correct, as they avoid the waste generated by traditional brochure and menu prints.
12 – Instant content update
With this system, it is possible to update and edit the price list quickly and intuitively whenever necessary.
13 – Integration with other software
The digital QR Code menu integrates with other existing restaurant POS systems as well as with online ordering systems, waiting list applications and others. This generates better data and insights for restaurants as well as a better customer experience.
14 – Increase in revenue
Considering that all menus are digital, restaurants end up saving money in printing and design services. In addition, when employees don’t have to constantly update the menu, they can focus on providing excellent customer service, which in turn can translate into cost savings.
15 – Multi-language
The use of the digital menu through QR Code allows the presentation of the menu in several languages, facilitating the access of customers to it.
Tips for creating a digital QR Code menu
Digital QR Code menus are increasingly a trend. In this sense, some steps must be followed for this system to be successful, such as the following:
- Make the menu multi-language;
- Frequently program and update the digital menu;
- Listening to customer preferences;
- Allow access to the digital menu even when it is a home delivery.
Digital menus through QR Code are the future of restaurants and catering companies. If you have a business of this type, this is the best solution for the current times, not only for the benefits that can be provided to customers, but also for the advantages that they bring to the establishments themselves and their employees.
PARTTEAM & OEMKIOSKS has several solutions for the restaurant sector and develops equipment customized to the needs of each client and project.