The impact of interactivity and multimedia on culture

Emerging technologies are changing the way people get involved and experience culture. In this sense, there must be a captivating and accessible interpretation so that interactivity and multimedia are increasingly an integral part of the digital experience in the cultural area.

With the advance of automation in all sectors of the economy, investments in technology turn out to be fundamental. In fact, multimedia kiosks, digital billboards, interactive tables, digital signage and technological solutions in general can give a new life to culture, involving users more significantly.

In a museum, an interpretive center or an art gallery, for example, each object has a story to tell and, as such, it is necessary to ensure that this information is displayed in the best possible way, so that visitors can better understand it. Thus, interactive solutions are essential to maintain people’s interest, allowing museums and interpretive centers to transmit more information and tell the stories of objects more fully.

PARTTEAM & OEMKIOSKS’ CORAL Interactive Table for Museum of Faia
PARTTEAM & OEMKIOSKS’ CORAL Interactive Table for Museum of Faia

Faced with the digital world in which we live, these interactive solutions allow people to actively engage with the exhibitions in a museum, an interpretive center or other place dedicated to culture. Offering a combination of text, image, video and audio, in addition to interactive elements, PARTTEAM & OEMKIOSKS’ digital solutions enhance the user experience and the involvement with the exhibitions.

Interactive solutions are, therefore, a growing investment of cultural entities, taking into account that it translates into a modern, agile and interactive way of communicating with the public. In addition, these digital equipments aim to highlight objects with more value and/or more history, provide visual information about the pieces on display and attract visitors.

In the face of technological advances, interactive solutions for cultural places – aimed at involving the public and even attracting younger generations – are constantly expanding.

PARTTEAM & OEMKIOSKS interactive solutions

With several years of experience, PARTTEAM & OEMKIOSKS offers innovative and interactive solutions to create unique projects.

Digital billboards

PARTTEAM & OEMKIOSKS digital billboards are very useful as they promote sustainability, reduce information production and distribution costs and are an alternative to traditional forms of communication dissemination in cultural spaces.

Interactive Kiosks for Museo de la Natureza y el Hombre - Spain
Interactive Kiosks for Museo de la Natureza y el Hombre – Spain

Multimedia kiosks

  • Self-service kiosks

Self-service has been changing all sectors of activity. With PARTTEAM & OEMKIOSKS self-service kiosks, you will be able to improve the functioning of the services of any cultural space that excels in innovation and modernization.

In addition, there are different self-service kiosks in order to facilitate the development of culture and to allow the provision of services that attract more and more visitors.

Self-service kiosks offer a unique, agile and practical experience to visitors.

  • Transactional kiosks

With technological advances and changes in consumer preferences, payment solutions are passing through interactive kiosks, increasingly used in the cultural sector.

Transactional kiosks make possible the differentiation of the cultural spaces, bringing benefits to both the cultural entity and the visitors. In addition, they reduce the costs with human resources.

Digital signage

Digital signage networks cover the creation and management of multimedia content (images, videos, news, web content) and its availability through one or several displays, extremely advantageous in museums, interpretative centers, exhibitions and other cultural spaces.

These networks with several functionalities have as main purpose the dissemination and presentation of information/content, in this case for the cultural sector.

J-Museum: Interactive tables for Juventus Museum
J-Museum: Interactive tables for Juventus Museum

Interactive tables

PARTTEAM & OEMKIOSKS interactive tables are extremely intuitive and can be guides that help to explore the exhibitions and navigate the stories told in the museums and interpretative centers. These, in turn, are characterized as spaces of preservation, dissemination, knowledge and memory.

The functioning of the interactive table is similar to a large tablet, but with the advantage that the contents provided can be manipulated by several people simultaneously. In addition to making it easier to view multimedia content, the interactive tables are very useful and easy to use.

Queue management systems

PARTTEAM & OEMKIOSKS’ QMAGINE queue management system has advantages for both cultural space employees and visitors:

  • Reduction of waiting time;
  • Optimization of internal processes, freeing up time and resources;
  • Modernization of space.

This way, and with ticket dispenser kiosks and through digital signage/corporate TV, an effective service is guaranteed.

Wayfinding

Through the wayfinding system, visitors can have a better orientation within the cultural space. PARTTEAM & OEMKIOSKS’ QMAGINE Wayfinder software is, thus, a set of clues made up of visual, auditory, tactile elements, among others, which allows people to find their way within large surfaces.

PARTTEAM & OEMKIOSKS interactive digital billboards are the ideal equipment for a wayfinding system solution. The use of large displays allows the contents to be presented in great detail, allowing the search of an object or exhibition or the navigation on the map very intuitive and precise.

Multimedia Kiosks for Gil Eannes Foundation Museum
Multimedia Kiosks for Gil Eannes Foundation Museum

Video walls

QMAGINE, by PARTTEAM & OEMKIOSKS, presents the ideal solution to make an impact and increase the visibility of the objects on display in a given cultural space – the video wall.

The video wall is nothing more than two or more displays positioned together and very close together, to give the impression of being just a large display that will show a part of the content in a synchronized way.

This is an excellent digital communication tool, which can be presented in several formats and has as main objective to attract the attention of visitors.

Benefits of interactive solutions in culture

Digital solutions offer several advantages. In addition to displaying up-to-date content, they are ecologically sustainable and save on printing costs. But other benefits can be highlighted:

  • Improved user experience;
  • Offering an interactive experience;
  • Cost reduction;
  • Modernization of space;
  • Assistant/ digital guide;
  • Interactive educational content;
  • Improved understanding of the objects on display;
  • Possibility of customization of equipment;
  • Reduction of waiting time;
  • Improvement of accessibility of cultural sites;
  • Promotion of sustainability;
  • Better organizational image;
  • Improvement in service quality;
  • Opportunity to make visits to cultural sites memorable;
  • Sharing stories in a more interesting and fun way;
  • Advertising;
  • Increase in revenue;
  • Stimulation of experimentation;
  • Maximization of physical and real experience;
  • Orientation within the cultural space.
The Sumol Interactive Museum
The Sumol Interactive Museum

The concern to provide attractive, dynamic and interactive experiences to the visitors of a certain cultural space is, more and more, a reality and PARTTEAM & OEMKIOSKS interactive solutions help to provide these experiences to all visitors.

CONTACT US TO KNOW MORE.