As the retail sector seeks to provide a service where customers can wait safely and without long queues forming, self-service kiosks have seen a rise in popularity. These devices, heavily produced and developed by PARTTEAM & OEMKIOSKS, enhance the in-store experience and meet the needs of today’s consumers.
Self-service kiosks are popping up everywhere, allowing customers, through interactive technology, to easily search for more information, browse the store catalog and check available stock.
The fact that these interactive technological equipments provide a faster service contributes to the satisfaction of the consumers, who can access any information in real-time, without wasting time and without anyone’s help.
In recent times, self-service kiosks have grown significantly in the global market, particularly in shopping and retail. This is because stores are increasingly turning to the latest technology to communicate their products in a more effective way that stands out from the competition.
In addition, self-service kiosks for the retail sector allow employees to perform more urgent tasks. So, at a time when consumers are ready to shop autonomously, kiosks provide the perfect complementary service to physical environments.
Self-service kiosks with intuitive, easy-to-use displays provide a better experience for customers, who take less time to place their orders and consequently end up buying more products. Convenience is in itself a purchase driver, so many consumers may base their choice of shopping location on this indicator.
The importance of self-service
Interactive kiosks allow stores to communicate with their target audience inside or outside the store, boosting sales and actively stimulating interaction between the brand and consumers.
This way, retailers can enhance their products and their brand by connecting digital content to the physical space. In fact, according to recent studies, customers end up spending up to 35% more when there are Digital Displays in operation.
Through this type of media, users have at their disposal information points equipped with the latest technology applications, which involve the transmission of multimedia content and all the information related to the purchase on site. Thus, consumers can quickly find what they are looking for inside an establishment.
Advantages of interactive kiosks for retail
Interactive kiosks and self-service in retail are central to a good customer experience. But other advantages can be enumerated:
1 – Increased employee productivity
Since kiosks are able to respond to customer needs, employees can devote themselves to more urgent tasks, which increases productivity in an establishment.
2 – Improved customer service
One of the great benefits of interactive kiosks is the high quality service they provide, which makes them more likely to build customer loyalty.
3 – Time Saving
Self-service kiosks are recognized for their speed and efficiency, which reduces customer waiting time. This provides greater accuracy in service, while at the same time being able to handle other equally important tasks.
4 – Accessibility
The kiosks, which are easy to install, offer access to a wide variety of products, in addition to facilitating the consumer’s buying journey. In other words, the customer has access to everything and anything in one place, in one equipment.
5 – Return on Investment (ROI)
Installing self-service kiosks is one of the most effective ways to increase the revenue of an establishment. People get frustrated when they have to wait in long lines. If the opposite happens, i.e. if customers don’t have to wait for a long time, you can get Return on Investment (ROI).
PARTTEAM & OEMKIOSKS solutions for retail
PARTTEAM & OEMKIOSKS, thinking of the welfare of consumers and also of the retail sector itself, provides a series of technological solutions that facilitate the purchasing process.
- Queue management and optimization systems, such as the QMAGINE LINE software;
- Digital Signage software, such as the QMAGINE SIGN software, for broadcasting relevant information (with remote management and interactive usability);
- Multimedia kiosks;
- Interactive tables;
- Digital Billboards;
- Interactive platforms, such as ClusterWall, that transmit information, register visits and manage access;
- Automatic cash payment systems, such as CASHARMOUR.
We live in the era of interactivity, so the consumer now has at his fingertips everything he needs to decide whether or not to buy a particular product and/or service. There is no time or patience, so technology at the point of sale is fundamental for customers to have the information they really want.
The shopping and retail sector is one of the ones that has evolved most technologically. The shopping experience is, therefore, one of the main investments of companies to reach the attention of consumers, who are increasingly connected and have a greater sense of autonomy.
Technology makes everything more appealing and, above all, functional. Therefore, PARTTEAM & OEMKIOSKS continues to invest in digital innovation and in the development of solutions that meet the current needs of consumers, namely in the commerce and retail sectors.