OOH and DOOH: What distinguishes these two forms of communication?

OOH and DOOH: What distinguishes these two forms of communication?

With digitization and technological evolution, there has been a sharp growth in DOOH (Digital-Out-of-Home, which refers to advertising used for commercial purposes, usually located in public places, which may involve screens and other digital and interactive tools). However, it is important to understand the differences between DOOH and OOH (Out-of-Home, that is, static advertising that …

ClusterWall: How to improve communication in the workplace

ClusterWall: How to improve communication in the workplace

Internal social networks – or corporate social networks – are tools increasingly used in the workplace as a way to improve communication and help employees develop connections. For this purpose, PARTTEAM & OEMKIOSKS has created ClusterWall, an interactive platform that allows the creation, management and optimization of custom content in an easy and intuitive way. …

What are Smart Cities and what are their benefits?

What are Smart Cities and what are their benefits?

Just as we can see population growth, we can also see a percentage increase in the urban population, which requires new and improved solutions for the main services and infrastructure of cities, such as transport, energy, health, water, waste management. Also taking into account that cities consume about 80% of the world’s resources and that …

What to know before installing an outdoor digital billboard

The installation of a network of digital billboards goes beyond the cost of purchasing equipment, especially when they are designed for the outdoors. But it is necessary to pay attention to the variety of options, costs and knowledge needed to plan and implement a digital signage solution, as there is a whole monitoring to be …

Digital Billboards for Indoor and Outdoor: The main differences

Digital Billboards for Indoor and Outdoor: The main differences

Digital signage is increasingly important these days, and it is estimated that this market may grow with a Compound Annual Growth Rate (CAGR) of 7,3% in the next four years. This reality is, besides being advantageous, versatile. This is because it can be used both indoors and outdoors. The growing adoption of digital signage products …