Public transportation: Digital signage on board!

Digital signage has been playing a key role in all industries, improving user experience, communication and management activities. So, it is important to talk about on board digital signage or on board displays, specifically designed to provide multimedia information and interesting content in real-time.

Traffic messages, announcements, emergency information, travel guides and surveillance videos are examples of content broadcast to passengers on moving vehicle displays such as buses and trains.

Installable as stand-alone units or as a network within the vehicle, the on board digital signage systems from PARTTEAM & OEMKIOSKS are available in several languages.

PARTTEAM & OEMKIOSKS has, therefore, several models available, with different sizes and shapes, and using different technologies. Besides, these solutions provide easy and fast configuration, maintenance and adaptation to any type of vehicle.

The great purpose of on board digital signage is to convey real-time information to passengers, who in turn have a better experience. At the same time, passengers can save time – the information arrives in real -time, without them having to search or look it up on their cell phones or tablets –, which makes them want to use this public transportation again.

The great purpose of on board digital signage is to transmit information in real-time to the passengers
The great purpose of on board digital signage is to transmit information in real-time to the passengers

This way, travel, besides getting people to the places they need, as quickly and efficiently as possible, should provide passengers with a more complete experience. Digital signage, thus, emerges as a way to enhance the travel experience from the customer’s point of view, while facilitating the process for transportation employees. It is also possible to reduce the perceived waiting time with the use of digital signage.

Benefits of digital signage in transportation

If the digital signage is well configured, it can be extremely useful to the passenger in many different ways. So, it is important to highlight some of the benefits of digital signage on board.

  • Accurate information transmission;
  • On board entertainment;
  • Decreased perception of waiting time;
  • Improved travel experience;
  • Advanced thermal management;
  • Low energy consumption;
  • Excellent readability in all viewing angles;
  • Good lighting conditions;
  • Automatic brightness control according to the ambient light;
  • Different mechanical integration options;
  • Support of a wide variety of video and audio formats;
  • Versatile integration;
  • Easy installation and maintenance.

PARTTEAM & OEMKIOSKS’ range of LCD screens for on board passengers is, thus, perfect for providing information to traveling passengers. This, because it is possible to clearly display information about upcoming stations or delays during emergencies.

Transmission of accurate information

The lack of information regarding transportation and its timetables makes many passengers uncomfortable. Therefore, and with digital signage, schedules can be easily updated in order to minimize this inconvenience.

Digital signage emerges as a way to enhance the travel experience
Digital signage emerges as a way to enhance the travel experience

In addition to making transportation increasingly intelligent, digital signage eliminates the need for paper signs, contributing to sustainability.

Display of various information

Through digital signage, information is transmitted faster, more accurately and with a greater quantity of announcements. It is also an excellent orientation tool and can be used on various vehicles to provide different communications:

  • Arrival times;
  • Emergencies;
  • Delays;
  • Cancellations;
  • Travel guides;
  • Entertainment.

Arrival times can be updated easily and accurately, so these features can even ease the strain of waiting for passengers. It is common sense that delays can be caused by traffic or any other factor that can’t be predicted. However, with digital signage, these can easily be accounted for to the arrival time.

Delays, emergencies or cancellations are also unpredictable, but it is easier to update passengers about them. This way, keeping people updated on what’s going on and avoiding more aggressive or panicky reactions is a simpler task.

Digital signage has another key use: displaying the entire network to the passenger. While waiting, people can view current information about transit routes.


The Global Positioning System (GPS) can be allied with digital signage to provide a real-time picture of the current location of the vehicle that passengers are interested in.

GPS can be connected to digital signage to display specific content depending on location. For example, some advertisements or information may be displayed based on the vehicle’s location.

It is possible to reduce the perceived waiting time by using digital signage
It is possible to reduce the perceived waiting time by using digital signage


Digital signage networks, such as the QMAGINE SIGN software, include the creation and management of multimedia content (images, videos, news, web content) and its availability through one or several displays, especially advantageous in public transportation.

Transforming waiting moments into entertainment periods is one of the functions of this PARTTEAM & OEMKIOSKS software, which allows you to capture the target audience’s attention with engaging images, highlight a product in promotion and provide more detailed information about a specific product, among other features.

This is, therefore, a new way to communicate with customers or potential customers and, at the same time, to create creative and innovative experiences, replacing magazines, pamphlets and posters and making communication more active and dynamic.

Technology is increasingly present in the lives of the population. This way, PARTTEAM & OEMKIOSKS constantly invests in digital innovation, as it allows the development of technological tools capable of transforming any space and/or service into a more innovative and dynamic environment, as is the case of public transportation.