The use of multimedia kiosks in the business environment is increasingly common. Many companies are taking advantage of this type of interactive technology to develop more efficient communication with their customers. Interactive kiosks and digital signage have proven to be a modern way of providing information to the customer, while making services more convenient, accurate and effective.
From reducing costs to improving communication and customer satisfaction, multimedia kiosks can improve business in a variety of ways. When a company offers customers the possibility of using an interactive screen in its establishment, it ends up combining convenience with personal interaction and, at the same time, modernizes the business.
Multimedia kiosks are thus becoming, very quickly, an integral part of an organization’s marketing strategy, taking into account the various advantages and characteristics they present.
What is a multimedia kiosk?
A multimedia kiosk is hardware equipment with specialized integrated software, whose main functions are to provide useful information and allow users to carry out transactions (in any company and sector).
These kiosks have self-service as their main feature, which means that anyone can obtain their products and services independently. With the use of these kiosks, customers end up having more positive experiences, without having to wait in long lines.
In fact, it is expected that the revenue from the multimedia kiosks market may reach, in 2025, approximately 40 billion euros, approximately.
What are the functions of these kiosks?
Nobody likes to wait in long lines to be attended. In addition to wasting time, users are saturated and do not have a positive experience. In this sense, multimedia kiosks end customers’ frustration, presenting different possibilities to companies and users, such as:
- Make payments (the SELFCASHY self-service kiosk and PARTTEAM & OEMKIOSKS CASHARMOUR are two examples of multimedia kiosks that guarantee business efficiency, staff productivity and customer service);
- Provide information;
- Place orders;
- Buy products;
- Maps and Wayfinding (PARTTEAM & OEMKIOSKS ‘QMAGINE Wayfinder software is a set of tracks consisting of visual, auditory, tactile elements, among others, which allows people to find their way inside large surfaces);
- Queue management;
- Internet access.
In addition to the functions that, by themselves, are advantageous, multimedia kiosks have numerous benefits:
- Reduced costs;
- More efficiency;
- More effective customer service;
- Increase in sales;
- Improved customer shopping experience;
- More interaction with the customer;
- Increased employee satisfaction;
- Quick return on investment;
- Real-time communication updates;
- Ensuring consumer privacy and security;
- Little maintenance required;
- Greater precision (more specifically for orders);
- Flexibility and customization;
- Customer loyalty.
Taking into account all these functions and benefits, it is important to refer to the type of multimedia kiosks that exist. Depending on the function, we can have different types of kiosks.
What types of multimedia kiosks exist?
Multimedia kiosks are able to leverage the technology that allows flexible deployment of marketing messages that can inform, entertain and interact with customers.
1. Transactional kiosks
Transactional kiosks are adapted to make transactions and payments, in a simple, efficient and fast way.
With advances in technology and, consequently, in consumer preferences, payment solutions and self-service transactions now pass through kiosks – used in a variety of sectors, from public service providers to governments and universities.
An example is PARTTEAM & OEMKIOSKS ‘automatic payment management system, CASHARMOUR, which adapts to any type of business and which automates all money management processes.
2. Self-service kiosks
In this era of independence, self-confidence and entrepreneurship, self-service has been changing the industry and business. The industry continues to adapt and, at the same time, to reinvent itself. Then, it became urgent to implement these new technologies in the various sectors of activity, such as commerce, restaurants, health, etc. With PARTTEAM & OEMKIOSKS self-service kiosks, your business will be able to offer a different, agile and practical experience to your customers and this could be the differentiation you need in relation to your competition.
Also, with self-service kiosks, you can provide more convenience, reduce queues, improve the customer experience and even increase sales.
3. Banking kiosks
The innovation of financial services involves the virtualization of customer service. In this sense, PARTTEAM & OEMKIOSKS develops solutions adapted to banking and the improvement of the respective financial services.
With the development of technology and the progressive virtualization of banking, the need arose to evolve traditional ATM’s to SSBK, making more services available in a single terminal. SSBK’s enable the presentation of a more complete and user-friendly virtual platform, while providing numerous components that significantly expand the range of services.
In addition to providing uninterrupted service close to the customer, the banking kiosks provide cost savings and self-service with remote assistance.
Multimedia kiosks in all sectors
Multimedia kiosks aim to improve customer experiences and satisfaction, so that almost all sectors of society can enjoy the benefits of these technological solutions. The sectors of industry, catering, health, tourism and hospitality, public transport, banking, cinema, public administration, education and culture are some of the beneficiaries.
How are multimedia kiosks manufactured?
To manufacture multimedia kiosks, it is first necessary to reflect on conceptual design. Through design thinking, PARTTEAM & OEMKIOSKS designers create solutions customized to the needs of each project and idea. This is a critical step in finding out what type of lighting or signage is needed to make the kiosk visible and attractive to users. The design engineers subsequently work on the desired concept and create a functional model.
After the engineering of the project, the solutions begin to be manufactured and the kiosk is assembled. Each component is fitted and inspected before software integration. The software is then integrated and tested by the respective software team. After integrating the software, the components are re-inspected to ensure quality and functionality. Finally, the units are cleaned, inspected, packed and prepared for their final destination.
The multimedia solutions deployed require ongoing technical support and maintenance. In this sense, PARTTEAM & OEMKIOSKS multimedia kiosks are recognized both nationally and worldwide, and offer users unique experiences – innovation being a differentiating factor and a prerequisite in everything we do and develop.
In short, and as mentioned, the benefits of multimedia kiosks are extended to customers and owners, offering flexible solutions for both.
PARTTEAM & OEMKIOSKS is a world reference in the development and manufacture of digital solutions, capable of enhancing the success of any event.