Facial recognition and real-time audience measurement.
PARTTEAM & OEMKIOSKS multimedia kiosks and digital billboards can integrate the Real Catcher system, an application based on innovative techniques of image analysis and facial recognition biometrics.
The Real Catcher system is a software that detects one or more human faces, using a standard webcam, IP camera or special video analysis systems such as Kinect, PrimeSense and others.
Real Catcher detects, identifies, analyzes, organizes and marks more than one face simultaneously. Since the set of face measurements is unique to each person, facial recognition accuracy is always very high, usually very close to 100%.
Know More About Real Catcher SOFTWARE
By integrating Real Catcher into PARTTEAM & OEMKIOSKS digital billboards, it is possible to obtain a real-time monitoring system, to carry out customized campaigns according to age, gender, purchase intention, location, etc..
Through Real Catcher it is possible to program and set a list of content passing through a period of time and monitor results in real-time.
Programmatic advertising reduces the dispersion of advertising budget, due to the automation of processes, directing the advertiser to the relevant target audience.
Audience reach in multiple locations, in a single purchase. In this way, it is possible to identify the most relevant characteristics of the target audience and use these insights to personally target the consumer.
Analysis of results and measurement of audiences. This allows the optimization of campaigns and, thus, realize what may work best for certain segments.
Retail and Commerce
It is possible, with Real Catcher, to measure emotions and consumer behaviors. This means that, just as a website recognizes the customer, physical stores will identify in the aisles, through facial recognition, and instantly retrieve it's shopping history.
With this feature, we are closer to the store of the future.
For environments that require more security or restricted access areas, there is the possibility of combining the Real Catcher system with self-service kiosks, through the use of RFID cards or RFID wristbands.
At airports, biometric facial recognition technology perfectly matches the need to provide faster and more efficient service. The use of face and digital identification will allow airports to evolve from efficient operators to multi-activity centers.
With Real Catcher, restaurants can, for example, identify customers emotions when placing orders. This can determine whether the average purchase ticket varies with people’s moods.
Kiosks with facial recognition technology allow to identify customers, suggest orders and make payments. The system remembers previous requests and suggests them to the customer.
Technology has advanced at a rapid pace and the Smart Cities concept continues to thrive. The Real Catcher, integrated in the kiosks and digital billboards of PARTTEAM & OEMKIOSKS, can connect potential customers.
Security is essential for the society of the future. Biometric identification ensures access control in essential infrastructures. The integration of Artificial Intelligence technologies is today more important than ever for smarter cities.
Why choose PARTTEAM & OEMKIOSKS
The portuguese company PARTTEAM & OEMKIOSKS is a world reference in the development and manufacture of multimedia kiosks, self-service equipment, digital billboards, interactive tables and other digital solutions.
Present in more than 35 different countries, PARTTEAM & OEMKIOSKS continues to take innovation Made in Portugal all over the world, being today a reference in the global market, with products and technological solutions, for various market sectors.
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