They allow the differentiation between competitors and bring benefits to both the customer and the service provider.
Connect online e offline.
The digital trend is transforming the ecosystem of the commerce and retail sector. Today's consumer, when visiting a physical store, has already done a previous online search of the product, that is, he already has information about what he is looking for and some expectations about it.
In commercial spaces, consumers are looking for a trusted experience like the one they have online, which has led companies and brands to adopt an omnichannel strategy.
Brands need to use tools that allow them to gain the attention of their customers, ensure satisfaction and provide new consumer experiences, whether online or offline.
This method also allows to take to offline sales platforms all the campaigns and advantages that are exclusive to online platforms.
The digital billboards, in addition to being equipment for creating and managing multimedia content (images, videos, news, web content, etc.), can also be attributed to interactive digital technology.
This functionality allows an interactive and autonomous usability experience and at the same time an involvement with the store, brand or product, through the possibility for the consumer to buy, consult or choose the content he want, autonomously.
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